Lecturer on a variety of graduate and undergraduate subjects in the
School of Business and Economics including Quantitative Business Methods,
Forecasting, Production and Operations Management, Business Strategy and
Theories of Management. Originally recruited by the Department of Management
and Finance as a part-time lecturer, for the past several years contracted
for a full teaching load. In addition to course development and
administration, must interact with department faculty and staff, and train
teaching assistants and graders. Consistently receive good to excellent
Established a telemarketing department to complement and enhance existing marketing efforts, and devised compensation plan, to recruit, hire, train and monitor performance of telephone sales force.
Instituted standardized telephone sales, customer service and verification procedures and developed presentations for each. Developed recruiting, training and reporting procedures for all aspects of the marketing department. Integrated direct mail, trade show, newspaper and referral marketing campaigns.
Scheduled and assigned sales leads from all marketing areas to outside sales force, reconciling and reporting sales and marketing performance to company owners.
Researched and implemented computer and software applications to facilitate
information retrieval and processing throughout the company. Developed
and maintained prospect, service and customer databases for use in all
departments within the company.
Performance of the Oakland branch telemarketing department more than doubled production and established it as the prototype model in the company, sparking corporate consolidation of all telemarketing activity for the company into one branch office.
Maintained direct control of telemarketing department to develop leads
for outside sales force, resulting in 20% of corporate sales.
Supervised tasks and monitored performance of 100person telephone sales force and it's six junior managers; recruited, hired and trained all sales reps. Devised performance incentives, assessed individual and team progress and deficiencies, counseled personnel on improvements and resolved grievances
Conducted weekly meetings with subordinate sales managers to identify problems and communicate solutions and priorities
Designed and facilitated monthly inservice training for sales reps and conducted biannual training sessions for managers of company's other offices
Analyzed staffing patterns to determine personnel surplus or shortage, revised training budget and initiated new hires or terminations
Distributed workload to 12person administrative and support staff
Provided ongoing instruction to all personnel in making effective presentations and sustaining good customer relations
Maintained direct responsibility for sales forecasting, requiring extensive interaction with the Vice President of Marketing
Administered and reported to the highest level management on sales expenses; personnel accountability for $2.5 million expense budget assured almost 100% return on investment, producing the highest rate of return in company's history
Maintained liaison with Marketing Division to generate longrange strategies for product development, promotion and pricing
Assessed results of feasibility studies and operational tests, notable among them the company's new automatic telephone dialing system, a pilot program for possible implementation in offices nationwide
Managed testing and evaluation of marketing strategies referred by other divisions, compiled documentation for highest management, issued concrete recommendations and estimated product quantities
Estimated sales targets and reviewed progress of customer service operations
Was instrumental in relocation and consolidation process
University of California, Berkeley
M. B. A., Operations Research, Finance
California State University, Hayward
Graduated first in class
Beta Gamma Sigma
Golden Key National Honor Society